Yesterday was the first day of the winter sales season in France. The government controls the sales dates and, officially, stores are allowed to put merchandise on sale only twice a year: for four to six weeks in January and early February, and the same in July and August. In practice, however, stores are finding more and more ways around the legislation, offering promotions and other good deals, or bonnes affaires, throughout the year. There is some obscure legal distinction between sales -- les soldes -- and promotions, but the main difference I can see is that the shop windows get a lot more dressed up for les soldes!
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